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The impact of healthcare advertising on consumers regarding the choice of private hospitals in Dubai Cover

The impact of healthcare advertising on consumers regarding the choice of private hospitals in Dubai

HOLISTICA – Journal of Business and Public Administration
Volume 13 (2022): Issue 2 (December 2022)
By: ,  ,  ,   and    
Open Access
|Dec 2022
Authors

Authors

Oana Ștefania Coşa

cosaoanastefania@gmail.com

Valahia University of Targoviste, Targoviste, Romania

Florin Radu

florinuniv@yahoo.fr

Valahia University of Targoviste, Targoviste, Romania

Diana Pehoiu

cpehoiu@yahoo.com

Valahia University of Targoviste, Targoviste, Romania

Alina Iuliana Tăbîrcă

alina.tabirca@valahia.ro

Valahia University of Targoviste, Targoviste, Romania

Valentin Radu

valu_radu@yahoo.com

Valahia University of Targoviste, Targoviste, Romania
DOI: https://doi.org/10.2478/hjbpa-2022-0020 | Journal eISSN: 2067-9785 | Journal ISSN: 2457-5720
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Language: English
Page range: 132 - 149
Submitted on: Nov 1, 2022
Accepted on: Nov 1, 2022
Published on: Dec 12, 2022
Published by: Association Holistic Research Academic (Hora)
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
healthcare advertising,
healthcare industry,
private healthcare system,
satisfaction,
consumer choice
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Social sciences,
Sociology,
Sociology, other

© 2022 Oana Ștefania Coşa, Florin Radu, Diana Pehoiu, Alina Iuliana Tăbîrcă, Valentin Radu, published by Association Holistic Research Academic (Hora)
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 13 (2022): Issue 2 (December 2022)
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