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The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors Cover

The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors

HOLISTICA – Journal of Business and Public Administration
Volume 10 (2019): Issue 3 (December 2019)
By: Amy Chu May Yeo,  Wei Seng Ong and  Choon Ling Kwek  
Open Access
|Dec 2019

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DOI: https://doi.org/10.2478/hjbpa-2019-0029 | Journal eISSN: 2067-9785 | Journal ISSN: 2457-5720
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Language: English
Page range: 53 - 74
Published on: Dec 4, 2019
Published by: Association Holistic Research Academic (Hora)
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
shopping malls,
frequency of visit,
purchase intention,
Malaysia
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Social sciences,
Sociology,
Sociology, other

© 2019 Amy Chu May Yeo, Wei Seng Ong, Choon Ling Kwek, published by Association Holistic Research Academic (Hora)
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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