For Us and by Us: The Charm and Power of Community Brands Cover

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For Us and by Us: The Charm and Power of Community Brands

NIM Marketing Intelligence Review

Volume 6 (2014): Issue 2 (November 2014)

By: Johann Füller

Open Access

|Nov 2014

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DOI: https://doi.org/10.2478/gfkmir-2014-0097 | Journal eISSN: 2628-166X

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Language: English

Page range: 40 - 45

Published on: Nov 4, 2014

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

User Innovation,

User-Generated Brands,

Innovation Communities,

Virtual Collaboration,

Social Brand Engagement

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2014 Johann Füller, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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