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For Us and by Us: The Charm and Power of Community Brands Cover

For Us and by Us: The Charm and Power of Community Brands

NIM Marketing Intelligence Review
Volume 6 (2014): Issue 2 (November 2014)
By: Johann Füller  
Open Access
|Nov 2014

Authors

Johann Füller

Johann.Fueller@uibk.ac.at

Austria
DOI: https://doi.org/10.2478/gfkmir-2014-0097 | Journal eISSN: 2628-166X
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Language: English
Page range: 40 - 45
Published on: Nov 4, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
User Innovation,
User-Generated Brands,
Innovation Communities,
Open Source,
Virtual Collaboration,
Social Brand Engagement
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Johann Füller, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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