Preparing for the Adoption of the New Arrival
By: Raquel Castaño, Mita Sujan, Manish Kacker and Harish Sujan
References
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- Taylor, Shelley E., Lien B. Pham, Inna D. Rivkin, and David A. Armor (1998): “Harnessing the Imagination, Mental simulation, Self-regulation, and Coping”, American Psychologist, 53 (4), pp. 429 - 439.
- Thompson, Debora V., Rebecca W. Hamilton, and Roland T. Rust (2005): “Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing”, Journal of Marketing Research, 42 (November), pp. 431 - 442.
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DOI: https://doi.org/10.2478/gfkmir-2014-0074 | Journal eISSN: 2628-166X
Language: English
Page range: 16 - 23
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2014 Raquel Castaño, Mita Sujan, Manish Kacker, Harish Sujan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.