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Preparing for the Adoption of the New Arrival Cover

Preparing for the Adoption of the New Arrival

NIM Marketing Intelligence Review
Volume 1 (2009): Issue 2 (November 2009)
By: Raquel Castaño,  Mita Sujan,  Manish Kacker and  Harish Sujan  
Open Access
|Jul 2014

Authors

Raquel Castaño

rcastano@itesm.mx

Mita Sujan

msujan@tulane.edu

Manish Kacker

mkacker@mcmaster.ca

Harish Sujan

hsujan@tulane.edu

DOI: https://doi.org/10.2478/gfkmir-2014-0074 | Journal eISSN: 2628-166X
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Language: English
Page range: 16 - 23
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Innovation Management,
New Products,
Preannouncements,
Roll-Out,
Communication,
Construal Theory
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Raquel Castaño, Mita Sujan, Manish Kacker, Harish Sujan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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