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My customers are better than yours! On Reporting Customer Equity Cover

My customers are better than yours! On Reporting Customer Equity

NIM Marketing Intelligence Review
Volume 2 (2010): Issue 1 (May 2010)
By: Thorsten Wiesel,  Bernd Skiera and  Julián Villanueva  
Open Access
|Jul 2014

Authors

Thorsten Wiesel

wiesel@wiesel.info

Bernd Skiera

skiera@skiera.de

Julián Villanueva

villanueva@iese.edu

DOI: https://doi.org/10.2478/gfkmir-2014-0070 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 42 - 53
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Customer Management,
Customer Equity,
Customer Equity Statement,
Customer Equity Flow Statement
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Thorsten Wiesel, Bernd Skiera, Julián Villanueva, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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