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My customers are better than yours! On Reporting Customer Equity Cover

My customers are better than yours! On Reporting Customer Equity

Open Access
|Jul 2014

References

  1. Berger, P.D. and N.L. Nasr (1998), “Customer Lifetime Value: Marketing Models and Applications,“ Journal of Interactive Marketing, 12, pp. 17 - 30.10.1002/(SICI)1520-6653(199824)12:1<;17::AID-DIR3>3.0.CO;2-K
  2. Blattberg, R.C. and J. Deighton (1996), “Managing Marketing by the Customer Equity Test,“ Harvard Business Review, 74, pp. 136 - 144.
  3. Gupta, S. and D.R. Lehmann (2003), “Customer As Assets,“ Journal of Interactive Marketing, 17, pp. 9 - 24.10.1002/dir.10045
  4. International Accounting Standards Board (2004), “Framework for the Preparation and Presentation of Financial Statements,“ IASB, London.
  5. Kumar, V., G. Ramani and T. Bohling (2004), “Customer Lifetime Value Approaches and Best Practice Applications,“ Journal of Interactive Marketing, 18, pp. 60 - 72.10.1002/dir.20014
Language: English
Page range: 42 - 53
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2014 Thorsten Wiesel, Bernd Skiera, Julián Villanueva, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.