My customers are better than yours! On Reporting Customer Equity
By: Thorsten Wiesel, Bernd Skiera and Julián Villanueva
References
- Berger, P.D. and N.L. Nasr (1998), “Customer Lifetime Value: Marketing Models and Applications,“ Journal of Interactive Marketing, 12, pp. 17 - 30.
- Blattberg, R.C. and J. Deighton (1996), “Managing Marketing by the Customer Equity Test,“ Harvard Business Review, 74, pp. 136 - 144.
- Gupta, S. and D.R. Lehmann (2003), “Customer As Assets,“ Journal of Interactive Marketing, 17, pp. 9 - 24.
- International Accounting Standards Board (2004), “Framework for the Preparation and Presentation of Financial Statements,“ IASB, London.
- Kumar, V., G. Ramani and T. Bohling (2004), “Customer Lifetime Value Approaches and Best Practice Applications,“ Journal of Interactive Marketing, 18, pp. 60 - 72.
DOI: https://doi.org/10.2478/gfkmir-2014-0070 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 42 - 53
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2014 Thorsten Wiesel, Bernd Skiera, Julián Villanueva, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.