References
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- Homburg, Christian, John P. Workman and Harald Krohmer (1999), “Marketing‘s Influence within the Firm,” Journal of Marketing, 63 (2), pp. 1 - 17.
- McGovern, Gail J., David Court, John A. Quelch, and Blair Crawford (2004), “Bringing Customers Back into the Boardroom,” Harvard Business Review, 82 (11), pp. 70 - 80.
- Verhoef, Peter C. and Peter S.H. Leeflang (2009), “Understanding Marketing Department’s Influence within the Firm,” Journal of Marketing, 73 (2), pp. 14 - 37.
- Verhoef, Peter C., Peter S. H. Leeflang, Martin Natter, William Baker, Amir Grinstein, Anders Gustafsson, Pamela Morrison, and John Saunders (2009), “A Cross-national Investigation into the Marketing Department’s Influence within the Firm,” MSI Working Paper (09 - 117), Marketing Science Institute, Boston.