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Getting Marketing back into the boardroom: The influence of the marketing department in companies today Cover

Getting Marketing back into the boardroom: The influence of the marketing department in companies today

NIM Marketing Intelligence Review
Volume 2 (2010): Issue 1 (May 2010)
By: Peter C. Verhoef and  Peter S.H. Leeflang  
Open Access
|Jul 2014

Authors

Peter C. Verhoef

p.c.verhoef@rug.nl

Peter S.H. Leeflang

p.s.h.Leeflang@rug.nl

DOI: https://doi.org/10.2478/gfkmir-2014-0069 | Journal eISSN: 2628-166X
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Language: English
Page range: 34 - 41
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
marketing function cooperation,
market orientation,
marketing capabilities,
business performance
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Peter C. Verhoef, Peter S.H. Leeflang, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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