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Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES Cover

Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES

NIM Marketing Intelligence Review
Volume 2 (2010): Issue 1 (May 2010)
By: Michael Trusov,  Randolph E. Bucklin and  Koen Pauwels  
Open Access
|Jul 2014

Authors

DOI: https://doi.org/10.2478/gfkmir-2014-0068 | Journal eISSN: 2628-166X
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Language: English
Page range: 26 - 33
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
WOM,
word-of-mouth,
referrals,
communication strategy,
winning new customers,
Internet,
Social Networks
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Michael Trusov, Randolph E. Bucklin, Koen Pauwels, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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