References
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- Forrester Research (2005), “What’s The Buzz on Word-Of-Mouth Marketing? Social Computing and Consumer Control Put Momentum into Viral Marketing,” May (2005) www.forrester.com
- Hanssens, Dominique M., Leonard J. Parsons and Randall L. Schultz (2001), “Market Response Models: Econometric and Time-Series Research,” 2nd ed., Kluwer Academic Publishers, Boston, MA.
- Misner, Ivan R. (1999), “The World’s Best Known Marketing Secret: Building Your Business with Word of Mouth Marketing,“ 2nd ed., Bard Press.
- Trusov, Michael, Randolph E. Bucklin and Koen Pauwels (2009), “Estimating the Dynamic Effects of Online Word-of- Mouth on Member Growth of a Social Network Site,” Journal of Marketing, Vol. 73, No. 5, pp. 90 - 102