How Social Network and Opinion Leaders Affect the Adoption of New Products
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DOI: https://doi.org/10.2478/gfkmir-2014-0052 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 16 - 25
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2014 Raghuram Iyengar, Christophe Van den Bulte, John Eichert, Bruce West, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.