Have a personal or library account? Click to login
How Social Network and Opinion Leaders Affect the Adoption of New Products Cover

How Social Network and Opinion Leaders Affect the Adoption of New Products

NIM Marketing Intelligence Review
Volume 3 (2011): Issue 1 (May 2011)
By: Raghuram Iyengar,  Christophe Van den Bulte,  John Eichert and  Bruce West  
Open Access
|Jul 2014

Metrics

DOI: https://doi.org/10.2478/gfkmir-2014-0052 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 16 - 25
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Word-of-Mouth,
Opinion leadership,
Social networks,
Product Innovations,
Network Marketing
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Raghuram Iyengar, Christophe Van den Bulte, John Eichert, Bruce West, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous articleVolume 3 (2011): Issue 1 (May 2011)Next article