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How Social Network and Opinion Leaders Affect the Adoption of New Products Cover

How Social Network and Opinion Leaders Affect the Adoption of New Products

NIM Marketing Intelligence Review
Volume 3 (2011): Issue 1 (May 2011)
By: Raghuram Iyengar,  Christophe Van den Bulte,  John Eichert and  Bruce West  
Open Access
|Jul 2014

Authors

Raghuram Iyengar

riyengar@wharton.upenn.edu

Christophe Van den Bulte

vdbulte@wharton.upenn.edu

John Eichert

john@rivermark.biz

Bruce West

bruce@rivermark.biz

DOI: https://doi.org/10.2478/gfkmir-2014-0052 | Journal eISSN: 2628-166X
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Language: English
Page range: 16 - 25
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Word-of-Mouth,
Opinion leadership,
Social networks,
Product Innovations,
Network Marketing
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Raghuram Iyengar, Christophe Van den Bulte, John Eichert, Bruce West, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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