Reducing Assortments without Losing Business: Key Lessons for Retailers and Manufacturers
By: Laurens Sloot and Peter Verhoef
References
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- Broniarczyk, Susan M. and Wayne D. Hoyer (2005), Retail Assortment: More ≠ Better. In: Retailing in 21st Century, Manfred Krafft and Murali K. Mantrala, eds., Springer Verlag, Berlin, 225 - 238.
- Drèze, Xavier, Stephen J. Hoch and Mary E. Purk (1994), Shelf Management and Space Elasticity. Journal of Retailing 70 (4), 301 - 326.
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DOI: https://doi.org/10.2478/gfkmir-2014-0046 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 26 - 33
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2014 Laurens Sloot, Peter Verhoef, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.