Reducing Assortments without Losing Business: Key Lessons for Retailers and Manufacturers

NIM Marketing Intelligence Review

Volume 3 (2011): Issue 2 (November 2011)

By:

Laurens Sloot and Peter Verhoef

Open Access

|Jul 2014

Authors

Laurens Sloot

l.m.sloot@rug.nl

Peter Verhoef

p.c.verhoef@rug.nl

DOI: https://doi.org/10.2478/gfkmir-2014-0046 | Journal eISSN: 2628-166X

Journal RSS Feed

Language: English

Page range: 26 - 33

Published on: Jul 19, 2014

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 times per year

Keywords:

Assortment Reduction,

Consumer Decision Making,

Category Management,

Shopping Behavior

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2014 Laurens Sloot, Peter Verhoef, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous article Volume 3 (2011): Issue 2 (November 2011)Next article