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To Close or not to Close? Assessing the Impact of Outlet Closures on Retail Chains Cover

To Close or not to Close? Assessing the Impact of Outlet Closures on Retail Chains

NIM Marketing Intelligence Review
Volume 4 (2012): Issue 2 (November 2012)
By: Hans Haans and  Els Gijsbrechts  
Open Access
|Jul 2014

Authors

Hans Haans

hhaans@uvt.nl

Els Gijsbrechts

e.gijsbrechts@uvt.nl

DOI: https://doi.org/10.2478/gfkmir-2014-0030 | Journal eISSN: 2628-166X
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Language: English
Page range: 16 - 23
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Outlet Closure,
Store Switching,
Store Format Choice
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Hans Haans, Els Gijsbrechts, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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