Skip to main content
Have a personal or library account? Click to login
When Is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications Cover

When Is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications

NIM Marketing Intelligence Review
Volume 4 (2012): Issue 2 (November 2012)
By: Andrea Godfrey,  Kathleen Seiders and  Glenn B. Voss  
Open Access
|Jul 2014
Preview
DOI: https://doi.org/10.2478/gfkmir-2014-0029 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 8 - 15
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Multichannel Communication,Communication Mix,
Direct Marketing,
Relationship Management,
Customer Reactance,
Customer Repurchase
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Andrea Godfrey, Kathleen Seiders, Glenn B. Voss, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 4 (2012): Issue 2 (November 2012)
Previous article
Next article