When Is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications Cover

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When Is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications

NIM Marketing Intelligence Review

Volume 4 (2012): Issue 2 (November 2012)

By: Andrea Godfrey, Kathleen Seiders and Glenn B. Voss

Open Access

|Jul 2014

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DOI: https://doi.org/10.2478/gfkmir-2014-0029 | Journal eISSN: 2628-166X

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Language: English

Page range: 8 - 15

Published on: Jul 19, 2014

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Multichannel Communication,Communication Mix,

Direct Marketing,

Relationship Management,

Customer Reactance,

Customer Repurchase

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2014 Andrea Godfrey, Kathleen Seiders, Glenn B. Voss, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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