Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping Cover

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Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping

NIM Marketing Intelligence Review

Volume 5 (2013): Issue 2 (November 2013)

By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella

Open Access

|Jul 2014

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DOI: https://doi.org/10.2478/gfkmir-2014-0015 | Journal eISSN: 2628-166X

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Language: English

Page range: 28 - 33

Published on: Jul 16, 2014

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Multichannel Retailing,

Channel Management,

Channel Migration,

Direct Marketing,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2014 Jill Avery, Thomas J. Steenburgh, John Deighton, Mary Caravella, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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