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Do Pleasant Emotional Ads Make Consumers Like Your Brand More? Cover

Do Pleasant Emotional Ads Make Consumers Like Your Brand More?

NIM Marketing Intelligence Review
Volume 6 (2014): Issue 1 (May 2014)
By: Maggie Geuens,  Patrick De Pelsmacker and  Michel Tuan Pham  
Open Access
|Jul 2014

Authors

Maggie Geuens

Maggie.geuens@ugent.be

Belgium

Patrick De Pelsmacker

Patrick.depelsmacker@ua.ac.be

Belgium

Michel Tuan Pham

Tdp4@columbia.edu

DOI: https://doi.org/10.2478/gfkmir-2014-0007 | Journal eISSN: 2628-166X
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Language: English
Page range: 40 - 45
Published on: Jul 10, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
TV Commercials,
Emotional Ads,
Brand Attitude,
Ad-Evoked Feelings
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Maggie Geuens, Patrick De Pelsmacker, Michel Tuan Pham, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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