Do Pleasant Emotional Ads Make Consumers Like Your Brand More?
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DOI: https://doi.org/10.2478/gfkmir-2014-0007 | Journal eISSN: 2628-166X
Language: English
Page range: 40 - 45
Published on: Jul 10, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2014 Maggie Geuens, Patrick De Pelsmacker, Michel Tuan Pham, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.