Have a personal or library account? Click to login
Do Pleasant Emotional Ads Make Consumers Like Your Brand More? Cover

Do Pleasant Emotional Ads Make Consumers Like Your Brand More?

NIM Marketing Intelligence Review
Volume 6 (2014): Issue 1 (May 2014)
By: Maggie Geuens,  Patrick De Pelsmacker and  Michel Tuan Pham  
Open Access
|Jul 2014

References

  1. Brown, S. P.; Homer, P. M. and Inman, J. J. (1998): “A meta-analysis of relationships between ad-evoked feelings and advertising responses”, Journal of Marketing Research, Vol. 35 (1), pp. 114 - 126.
    Search in Google Scholar
  2. Rossiter, J. R.; Percy, L. and Donovan, R. J. (1991): “A better advertising planning grid”, Journal of Advertising Research, Vol. 31 (5), pp. 11 - 21.
    Search in Google Scholar
  3. Vaughn, R. (1986): “How advertising works: A planning model revisited”, Journal of Advertising Research, Vol. 26 (1), pp. 57 - 66.
    Search in Google Scholar
DOI: https://doi.org/10.2478/gfkmir-2014-0007 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 40 - 45
Published on: Jul 10, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
TV Commercials,
Emotional Ads,
Brand Attitude,
Ad-Evoked Feelings
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Maggie Geuens, Patrick De Pelsmacker, Michel Tuan Pham, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 6 (2014): Issue 1 (May 2014)Next article