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No Motion without Emotion: Getting Started with Hard Facts on a Soft Topic Cover

No Motion without Emotion: Getting Started with Hard Facts on a Soft Topic

NIM Marketing Intelligence Review
Volume 6 (2014): Issue 1 (May 2014)
By: Andrea Gröppel-Klein  
Open Access
|Jul 2014

Authors

Andrea Gröppel-Klein

groeppel-klein@ikv.uni-saarland.de

Germany
DOI: https://doi.org/10.2478/gfkmir-2014-0002 | Journal eISSN: 2628-166X
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Language: English
Page range: 8 - 15
Published on: Jul 10, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Emotion Theory,
Emotion Research,
Emotion Measurement,
Emotions in Marketing
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Andrea Gröppel-Klein, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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