References
- Dieckmann, A./ Groeppel-Klein, A./ Hupp, O./ Broeckelmann, P./ Walter, K. (2008): Beyond Verbal Scales: Measurement of Emotions in Advertising Effectiveness Research, in: Yearbook of Marketing and Consumer Research, Jg. 6, Nr. 4, S. 72 - 99.
- Izard, C. E. (2009): Emotion Theory and Research: Highlights, Unanswered Questions, and Emerging Issues, in: Annual Review of Psychology, Jg. 60, S. 1 - 25.
- Kroeber-Riel, W./ Gröppel-Klein, A. (2013): Konsumentenverhalten, 10. Aufl., München
- Lindquist, K. A./ Wager, T. D./ Bliss-Moreau, E./ Kober, H./ Barrett, L. F. (2012): What Are Emotions and How Are They Created in the Brain? in: Behavioral and Brain Sciences, 35(03), 172 - 202.