Skip to main content
Have a personal or library account? Click to login
Exploring the Relationship between Information Priming and Sustainable Investment Decisions Cover

Exploring the Relationship between Information Priming and Sustainable Investment Decisions

Open Access
|Jul 2026

References

  1. 2DII 2020, ‘A large majority of retail clients want to invest sustainably’, 2DII.
  2. Agnew, JR & Szykman, LR 2005, ‘Asset allocation and information overload: the influence of information display, asset choice, and investor experience’, Journal of Behavioral Finance, vol. 6, no. 2, pp. 57–70.
  3. Akhtar, F 2022, ‘Big-five personality traits and pro-environmental investment specifics from an emerging economy’, Global Business Review, vol. 23, no. 2, pp. 354–371.
  4. Alferes, VR 2012, Methods of Randomization in Experimental Design, SAGE Publications.
  5. Allen, DE, McAleer, M & Singh, AK 2019, ‘Daily market news sentiment and stock prices’, Applied Economics, vol. 51, no. 30, pp. 3212–3235.
  6. Aman, H, Motonishi, T, Ogawa, K & Omori, K 2024, ‘The effect of financial literacy on long-term recognition and short-term trade in mutual funds: Evidence from Japan’, International Review of Economics & Finance, vol. 89, pp. 762–783.
  7. Anderson, A & Robinson, DT 2022, ‘Financial literacy in the age of green investment’, Review of Finance, vol. 26, no. 6, pp. 1551–1584.
  8. Auzepy, A, Bannier, CE & Gärtner, F 2024, ‘Looking beyond ESG preferences: the role of sustainable finance literacy in sustainable investing’, SSRN Scholarly Paper, Social Science Research Network.
  9. Avramov, D, Cheng, S, Lioui, A & Tarelli, A 2022, ‘Sustainable investing with ESG rating uncertainty’, Journal of Financial Economics, vol. 145, no. 2, part B, pp. 642–664.
  10. Avramov, D, Lioui, A, Liu, Y & Tarelli, A 2024, ‘Dynamic ESG equilibrium’, Management Science.
  11. Bajtelsmit, VL & Bernasek, A 1997, ‘Why do women invest differently than men?’, SSRN Scholarly Paper, Social Science Research Network.
  12. Barber, BM, Morse, A & Yasuda, A 2021, ‘Impact investing’, Journal of Financial Economics, vol. 139, no. 1, pp. 162–185.
  13. Barreda-Tarrazona, I, Matallín-Sáez, JC & Balaguer-Franch, MR 2011, ‘Measuring investors’ socially responsible preferences in mutual funds’, Journal of Business Ethics, vol. 103, no. 2, p. 305.
  14. Bassen, A, Gödker, K, Lüdeke-Freund, F & Oll, J 2019, ‘Climate information in retail investors’ decision-making: evidence from a choice experiment’, Organization & Environment, vol. 32, no. 1, pp. 62–82.
  15. Ben-Rephael, A, Da, Z & Israelsen, RD 2017, ‘It depends on where you search: institutional investor attention and underreaction to news’, The Review of Financial Studies, vol. 30, no. 9, pp. 3009–3047.
  16. Bethlendi, A, Nagy, L & Póra, A 2022, ‘Green finance: the neglected consumer demand’, Journal of Sustainable Finance & Investment, pp. 1–19.
  17. Boffo, R & Patalano, R 2020, ESG Investing: Practices, Progress and Challenges, OECD Paris.
  18. Bollen, NPB 2007, ‘Mutual fund attributes and investor behavior’, Journal of Financial and Quantitative Analysis, vol. 42, no. 3, pp. 683–708.
  19. Brooks, C, Sangiorgi, I, Hillenbrand, C & Money, K 2018, ‘Experience wears the trousers: exploring gender and attitude to financial risk’, SSRN Scholarly Paper, Social Science Research Network, Rochester, NY.
  20. Brunen, A-C & Laubach, O 2022, ‘Do sustainable consumers prefer socially responsible investments? A study among the users of robo advisors’, Journal of Banking & Finance, vol. 136, p. 106314.
  21. Cantarella, S, Hillenbrand, C & Brooks, C 2023, ‘Do you follow your head or your heart? The simultaneous impact of framing effects and incidental emotions on investment decisions’, Journal of Behavioral and Experimental Economics, vol. 107, p. 102124.
  22. Carlsson Hauff, J 2022, ‘The impact of knowledge on labeling schemes promoting sustainable investing’, Business Strategy and the Environment, vol. 31, no. 7, pp. 2839–2853.
  23. Carvalho, A 2010, ‘Media(ted) discourses and climate change: a focus on political subjectivity and (dis)engagement’, WIREs Climate Change, vol. 1, no. 2, pp. 172–179.
  24. Chamorro-Mera, A & Palacios-González, MM 2019, ‘Socially responsible investment: an analysis of the structure of preferences of savers’, Corporate Social Responsibility and Environmental Management, vol. 26, no. 6, pp. 1423–1434.
  25. Cho, J & Lee, J 2006, ‘An integrated model of risk and risk-reducing strategies’, Journal of Business Research, vol. 59, no. 1, pp. 112–120.
  26. D’Hondt, C, De Winne, R, Ghysels, E & Raymond, S 2020, ‘Artificial intelligence alter egos: who might benefit from robo-investing?’, Journal of Empirical Finance, vol. 59, pp. 278–299.
  27. Døskeland, T & Pedersen, LJT 2016, ‘Investing with brain or heart? A field experiment on responsible investment’, Management Science, vol. 62, no. 6, pp. 1632–1644.
  28. Engelberg, JE & Parsons, CA 2011, ‘The causal impact of media in financial markets’, The Journal of Finance, vol. 66, no. 1, pp. 67–97.
  29. Escrig-Olmedo, E, Rivera-Lirio, JM, Muñoz-Torres, MJ & Fernández-Izquierdo, MÁ 2017, ‘Integrating multiple ESG investors’ preferences into sustainable investment: a fuzzy multicriteria methodological approach’, Journal of Cleaner Production, vol. 162, pp. 1334–1345.
  30. ESMA 2023, Progress report on greenwashing, no. ESMA30-1668416927–2498.
  31. Eurosif 2025, EU sustainable finance – a competitive advantage for a resilient Europe, Eurosif.
  32. Faradynawati, IAA, Söderberg, I-L & Persson, AH 2025, ‘The nexus of disclosure, complexity, and understanding: insights from sustainable mutual fund consumers’, Scandinavian Studies in Law, vol. 71, pp. 176–193.
  33. Faulkner, A 2022, ‘Financial literacy around the world: what we can learn from the national strategies and contexts of the top ten most financially literate nations’, The Reference Librarian, vol. 63, nos. 1–2, pp. 1–28.
  34. Filippini, M, Leippold, M & Wekhof, T 2024, ‘Sustainable finance literacy and the determinants of sustainable investing’, Journal of Banking & Finance, vol. 163, p. 107167.
  35. Garg, A, Goel, P, Sharma, A & Rana, NP 2022, ‘As you sow, so shall you reap: assessing drivers of socially responsible investment attitude and intention’, Technological Forecasting and Social Change, vol. 184, p. 122030.
  36. Gevorkova, V, Sangiorgi, I & Vogt, J 2024, ‘Cleansing investor’s conscience: the effects of incidental guilt on socially responsible investment decisions’, Journal of Business Ethics, vol. 193, no. 1, pp. 89–114.
  37. Gilad, D & Kliger, D 2008, ‘Priming the risk attitudes of professionals in financial decision making’, Review of Finance, vol. 12, no. 3, pp. 567–586.
  38. Gutsche, G, Nakai, M & Arimura, TH 2021, ‘Revisiting the determinants of individual sustainable investment—The case of Japan’, Journal of Behavioral and Experimental Finance, vol. 30, p. 100497.
  39. Gutsche, G, Wetzel, H & Ziegler, A 2023, ‘Determinants of individual sustainable investment behavior: A framed field experiment’, Journal of Economic Behavior & Organization, vol. 209, pp. 491–508.
  40. Hao, J, Plangger, K & West, D 2024, ‘Conceptualizing sustainable consumption priming: A scoping review’, Psychology & Marketing, vol. 41, no. 11, pp. 2772–2788.
  41. Hartzmark, SM & Sussman, AB 2019, Do investors value sustainability? A natural experiment examining ranking and fund flows, SSRN Scholarly Paper, no. 3016092, Social Science Research Network, Rochester, NY.
  42. He, X, Zhang, Y, Feng, F, Song, C, Yi, L, Ling, G & Zhang, Y 2023, ‘Addressing confounding feature issue for causal recommendation’, ACM Transactions on Information Systems, vol. 41, no. 3, pp. 53:1–53:23.
  43. Heeb, F, Kölbel, JF, Paetzold, F & Zeisberger, S 2023, ‘Do investors care about impact?’, The Review of Financial Studies, vol. 36, no. 5, pp. 1737–1787.
  44. Hestres, LE 2014, ‘Preaching to the choir: Internet-mediated advocacy, issue public mobilization, and climate change’, New Media & Society, vol. 16, no. 2, pp. 323–339.
  45. Hoffmann, R, Cam, M-A & Camilleri, AR 2019, ‘Deciding to invest responsibly: Choice architecture and demographics in an incentivised retirement savings experiment’, Journal of Behavioral and Experimental Economics, vol. 80, pp. 219–230.
  46. Junsheng, H, Akhtar, R, Masud, MM, Rana, MS & Banna, H 2019, ‘The role of mass media in communicating climate science: An empirical evidence’, Journal of Cleaner Production, vol. 238, p. 117934.
  47. Kahneman, D & Tversky, A 1979, ‘Prospect theory: An analysis of decision under risk’, Econometrica, vol. 47, no. 2, pp. 263–291.
  48. Kapil, S & Rawal, V 2023, ‘Sustainable investment and environmental, social, and governance investing: A bibliometric and systematic literature review’, Business Ethics, the Environment & Responsibility, vol. 32, no. 4, pp. 1429–1451.
  49. Kardes, FR & Herr, PM 2019, ‘Experimental research methods in consumer psychology’, in Handbook of Research Methods in Consumer Psychology, Routledge.
  50. Kleffel, P & Muck, M 2023, ‘Aggregate confusion or inner conflict? An experimental analysis of investors’ reaction to greenwashing’, Finance Research Letters, vol. 53, p. 103421.
  51. Kliger, D & Gilad, D 2012, ‘Red light, green light: Color priming in financial decisions’, The Journal of Socio-Economics, vol. 41, no. 5, pp. 738–745.
  52. Koschate-Fischer, N & Schandelmeier, S 2014, ‘A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas’, Journal of Business Economics, vol. 84, no. 6, pp. 793–826.
  53. Kräussl, R, Oladiran, T & Stefanova, D 2024, ‘A review on ESG investing: investors’ expectations, beliefs and perceptions’, Journal of Economic Surveys, vol. 38, no. 2, pp. 476–502.
  54. Lanciano, E, Previati, D, Ricci, O & Santilli, G 2025, ‘Financial literacy and sustainable finance decisions among Italian households’, Journal of Economics and Business, vols. 134–135, p. 106220.
  55. Markowitz, H 1952, ‘Portfolio selection’, The Journal of Finance, vol. 7, no. 1, pp. 77–91.
  56. Meunier, L & Ohadi, S 2023, ‘Exclusion strategy in socially responsible investment: one size does not fit all’, Journal of Behavioral and Experimental Finance, vol. 39, p. 100829.
  57. Momsen, K & Stoerk, T 2014, ‘From intention to action: can nudges help consumers to choose renewable energy?’, Energy Policy, vol. 74, pp. 376–382.
  58. Montford, W & Goldsmith, RE 2016, ‘How gender and financial self-efficacy influence investment risk taking’, International Journal of Consumer Studies, vol. 40, no. 1, pp. 101–106.
  59. Moore, DA, Kurtzberg, TR, Fox, CR & Bazerman, MH 1999, ‘Positive illusions and forecasting errors in mutual fund investment decisions’, Organizational Behavior and Human Decision Processes, vol. 79, no. 2, pp. 95–114.
  60. Narayanan, V, Baird, K & Tay, R 2021, ‘Investment decisions: the trade-off between economic and environmental objectives’, The British Accounting Review, vol. 53, no. 3, p. 100969.
  61. Nilsson, J, Jansson, J, Isberg, S & Nordvall, A-C 2014, ‘Customer satisfaction with socially responsible investing initiatives: the influence of perceived financial and non-financial quality’, Journal of Financial Services Marketing, vol. 19, no. 4, pp. 265–276.
  62. Pasquino, M & Lucarelli, C 2024, ‘Socially responsible investments inside out: a new conceptual framework for investigating retail investor preferences’, International Journal of Bank Marketing, vol. 43, no. 3, pp. 449–475.
  63. Pástor, Ľ & Vorsatz, MB 2020, ‘Mutual fund performance and flows during the COVID-19 crisis’, The Review of Asset Pricing Studies, vol. 10, no. 4, pp. 791–833.
  64. Pedersen, LH, Fitzgibbons, S & Pomorski, L 2021, ‘Responsible investing: the ESG-efficient frontier’, Journal of Financial Economics, vol. 142, no. 2, pp. 572–597.
  65. Renneboog, L, Ter Horst, J & Zhang, C 2011, ‘Is ethical money financially smart? Nonfinancial attributes and money flows of socially responsible investment funds’, Journal of Financial Intermediation, vol. 20, no. 4, pp. 562–588.
  66. RIA 2023, RIA investor opinion survey, Canada.
  67. Riedl, A & Smeets, P 2017, ‘Why do investors hold socially responsible mutual funds?’, The Journal of Finance, vol. 72, no. 6, pp. 2505–2550.
  68. Rossi, M, Sansone, D, van Soest, A & Torricelli, C 2019, ‘Household preferences for socially responsible investments’, Journal of Banking & Finance, vol. 105, pp. 107–120.
  69. Seifert, M, Spitzer, F, Haeckl, S, Gaudeul, A, Kirchler, E, Palan, S & Gangl, K 2024, ‘Can information provision and preference elicitation promote ESG investments? Evidence from a large, incentivized online experiment’, Journal of Banking & Finance, vol. 161, p. 107114.
  70. Sharpe, WF 1964, ‘Capital asset prices: a theory of market equilibrium under conditions of risk’, The Journal of Finance, vol. 19, no. 3, pp. 425–442.
  71. Siemroth, C & Hornuf, L 2023, ‘Why do retail investors pick green investments? A lab-in-the-field experiment with crowdfunders’, Journal of Economic Behavior & Organization, vol. 209, pp. 74–90.
  72. Sigall, H & Mills, J 1998, ‘Measures of independent variables and mediators are useful in social psychology experiments: but are they necessary?’, Personality and Social Psychology Review, vol. 2, no. 3, pp. 218–226.
  73. Söderberg, I-L & Wester, M 2012, ‘Lay actions in the face of crisis—Swedish citizens’ actions in response to the global financial crisis of 2008’, The Journal of Socio-Economics, vol. 41, no. 6, pp. 796–805.
  74. St. Laurent, R & Turk, P 2013, ‘The effects of misconceptions on the properties of Friedman’s test’, Communications in Statistics – Simulation and Computation, vol. 42, no. 7, pp. 1596–1615.
  75. Stoner, JL, Felix, R & Stadler Blank, A 2023, ‘Best practices for implementing experimental research methods’, International Journal of Consumer Studies, vol. 47, no. 4, pp. 1579–1595.
  76. Stoner, JL, Loken, B & Stadler Blank, A 2018, ‘The name game: how naming products increases psychological ownership and subsequent consumer evaluations’, Journal of Consumer Psychology, vol. 28, no. 1, pp. 130–137.
  77. Strauß, N, Krakow, J & Chesney, M 2023, ‘It’s the news, stupid! The relationship between news attention, literacy, trust, greenwashing perceptions, and sustainable finance investment in Switzerland’, Journal of Sustainable Finance & Investment, vol. 13, no. 4, pp. 1480–1505.
  78. Tao, H, Zhuang, S, Xue, R, Cao, W, Tian, J & Shan, Y 2022, ‘Environmental finance: an interdisciplinary review’, Technological Forecasting and Social Change, vol. 179, p. 121639.
  79. Tetlock, PC 2007, ‘Giving content to investor sentiment: the role of media in the stock market’, The Journal of Finance, vol. 62, no. 3, pp. 1139–1168.
  80. Vanwalleghem, D & Mirowska, A 2020, ‘The investor that could and would: the effect of proactive personality on sustainable investment choice’, Journal of Behavioral and Experimental Finance, vol. 26, p. 100313.
  81. Viglia, G, Zaefarian, G & Ulqinaku, A 2021, ‘How to design good experiments in marketing: types, examples, and methods’, Industrial Marketing Management, vol. 98, pp. 193–206.
  82. Wang, G, Yu, G & Shen, X 2021, ‘The effect of online environmental news on green industry stocks: the mediating role of investor sentiment’, Physica A: Statistical Mechanics and Its Applications, vol. 573, p. 125979.
  83. Wedel, M & Kopyakova, A 2022, ‘A guide to the Bayesian analysis of consumer behavior experiments with BANOVA using worked examples’, Australasian Marketing Journal, vol. 30, no. 1, pp. 3–9.
DOI: https://doi.org/10.2478/fprj-2026-0012 | Journal eISSN: 2206-1355 | Journal ISSN: 2206-1347
Language: English
Published on: Jul 27, 2026
Published by: Financial Advice Association of Australia
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2026 Ida Ayu Agung Faradynawati, Inga-Lill Söderberg, Misse Wester, published by Financial Advice Association of Australia
This work is licensed under the Creative Commons Attribution 4.0 License.