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Exploring the Relationship between Information Priming and Sustainable Investment Decisions Cover

Exploring the Relationship between Information Priming and Sustainable Investment Decisions

Open Access
|Jul 2026

Figures & Tables

Table 1.

Investment options

DescriptionFund AFund BFund CFund D
Average annual return for the last 1 year5,8%5,6%7,6%7,3%
Average annual return for the last 5 years5,7%5,5%7,5%7,1%
Risk Profile (1=low; 6= very high)4 (moderate)4 (moderate)5 (high)5 (high)
Integrating sustainability (ESG) risk into their investment strategyNoYesNoYes
How much will you allocate your money to:
Fund A: ……………….%
Fund B: ……………….%
Fund C: ……………….%
Fund D: ……………….%
Figure 1.

Experiment Timeline.

Table 2.

Means for literacy

IndexMean score (0 to 1)
Financial literacy0.95
Sustainability literacy0.36
Sustainable finance literacy0.38
Table 3.

Perceived risk and willingness to invest

Fund AFund BFund CFund D
Risk (1 - low, 7 - high)4,13,24,43,8
Likelihood of investment (1 - low, 7 - high)3,84,14,24,6
Table 4.

Friedman test results

DescriptionMean Rank
Fund AFund BFund CFund D
Baseline - mean rank2.9642.8663.1193.305
Treatment 1 - mean rank3.2742.8412.9882.756
Treatment 2 - mean rank3.1793.2802.7382.549
Treatment 3 - mean rank2.8213.0373.0003.171
Treatment 4 - mean rank2.7622.9763.1553.220
Chi-Square (4, N=42)6.4713.4312.91110.893
Asymp. Sig.0.1670.4880.5730.043**

[i] The ** sign denotes a statistical significance at a 5% level.

Table 5.

Post hoc Wilcoxon signed-rank test results

Comparisons with the Baseline ConditionDescriptionNMean RankSum of Ranks
Treatment 1Negative Ranks1916.16307.00
Positive Ranks1215.75189.00
Ties11
Total42
Z−1.160
Asymp. Sig.0.246
Treatment 2Negative Ranks2216.30358.50
Positive Ranks1016.95169.50
Ties10
Total42
Z−1.773
Asymp. Sig.0.076*
Treatment 3Negative Ranks1614.91238.50
Positive Ranks1315.12196.50
Ties13
Total42
Z−0.456
Asymp. Sig.0.648
Treatment 4Negative Ranks1312.12157.50
Positive Ranks1213.96167.50
Ties17
Total42
Z−0.135
Asymp. Sig..0893

[i] The * sign denotes a statistical significance at a 10% level.

Table 6.

Spearman’s correlation test results

RelationshipCorrelation CoefficientP-value
∆T2-T0 and financial literacy0.0140.932
∆T2-T0 and sustainability literacy0.0840.597
∆T2-T0 and sustainable finance literacy−0.0760.633
Appendix A.

Screenshot of video: Negative financial news.

Appendix B.

Screenshot of video: Negative environmental news.

Appendix C.

Screenshot of video: Positive financial news.

Appendix D.

Screenshot of video: Positive environmental news.

DOI: https://doi.org/10.2478/fprj-2026-0012 | Journal eISSN: 2206-1355 | Journal ISSN: 2206-1347
Language: English
Published on: Jul 27, 2026
Published by: Financial Advice Association of Australia
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2026 Ida Ayu Agung Faradynawati, Inga-Lill Söderberg, Misse Wester, published by Financial Advice Association of Australia
This work is licensed under the Creative Commons Attribution 4.0 License.