Exploring the Relationship between Information Priming and Sustainable Investment Decisions

Ida Ayu Agung Faradynawati; Inga-Lill Söderberg; Misse Wester

doi:10.2478/fprj-2026-0012

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Exploring the Relationship between Information Priming and Sustainable Investment Decisions

Financial Planning Research Journal

Volume 12 (2026): Issue 3 (September 2026)

By: Ida Ayu Agung Faradynawati , Inga-Lill Söderberg and Misse Wester

Open Access

|Jul 2026

Abstract

This study examines how positive and negative financial and sustainability-related news influence individual portfolio allocation decisions. Using a within-subject experiment with 42 university students, participants were exposed to fictitious news videos designed to simulate real-world information environments. The results show that priming effects are most pronounced for a high-risk, sustainability-focused fund, in which allocations declined following exposure to negative financial and sustainability news. The study contributes to the literature by exploring the effects of priming on sustainable investment decisions and informs financial planner practice on how to advise on investments in relation to media coverage of financial and sustainability issues.

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DOI: https://doi.org/10.2478/fprj-2026-0012 | Journal eISSN: 2206-1355 | Journal ISSN: 2206-1347

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Language: English

Published on: Jul 27, 2026

Published by: Financial Advice Association of Australia

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

financial advice,

information priming,

sustainable investments

Related subjects:

Business and economics,

Political economics,

Economic theory, systems and structures,

Business management,

Business management, other,

Industries,

Banks, financial service provider, insurers

© 2026 Ida Ayu Agung Faradynawati, Inga-Lill Söderberg, Misse Wester, published by Financial Advice Association of Australia
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 12 (2026): Issue 3 (September 2026)