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The Mediating Influence of Brand Attraction on Branding Performance: Evidence in East Java, Indonesia Cover

The Mediating Influence of Brand Attraction on Branding Performance: Evidence in East Java, Indonesia

Open Access
|Feb 2026

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DOI: https://doi.org/10.2478/fman-2025-0016 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
Language: English
Page range: 231 - 246
Published on: Feb 20, 2026
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2026 Budi SANTOSO, Febri ARIYANTININGSIH, Tri Palupi ROBUSTIN, published by Warsaw University of Technology
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