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The Mediating Influence of Brand Attraction on Branding Performance: Evidence in East Java, Indonesia Cover

The Mediating Influence of Brand Attraction on Branding Performance: Evidence in East Java, Indonesia

Foundations of Management
Volume 17 (2025): Issue 1 (January 2025)
By: Budi SANTOSO,  Febri ARIYANTININGSIH and  Tri Palupi ROBUSTIN  
Open Access
|Feb 2026

Authors

Budi SANTOSO

budisantoso@unmuhjember.ac.id

University of Muhammadiyah Jember, Faculty of Economics and Business, Department of Management, Jember, INDONESIA

Febri ARIYANTININGSIH

febriariyanti@unars.ac.id

University of Abdurachman Saleh Situbondo, Department of Master Management, Situbondo, INDONESIA

Tri Palupi ROBUSTIN

tripalupirobustin@gmail.com

Institute of Technology and Business Widya Gama Lumajang, Lumajang, INDONESIA
DOI: https://doi.org/10.2478/fman-2025-0016 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 231 - 246
Published on: Feb 20, 2026
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Social media marketing,
Human-centric brand,
Digital anthropology,
Attraction brand,
Performance branding
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2026 Budi SANTOSO, Febri ARIYANTININGSIH, Tri Palupi ROBUSTIN, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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