The Mediating Influence of Brand Attraction on Branding Performance: Evidence in East Java, Indonesia
Authors
University of Muhammadiyah Jember, Faculty of Economics and Business, Department of Management, Jember, INDONESIA
University of Abdurachman Saleh Situbondo, Department of Master Management, Situbondo, INDONESIA
Institute of Technology and Business Widya Gama Lumajang, Lumajang, INDONESIA
Language: English
Page range: 231 - 246
Published on: Feb 20, 2026
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2026 Budi SANTOSO, Febri ARIYANTININGSIH, Tri Palupi ROBUSTIN, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.