Figure 1.
Questionnaire Distribution Results
| Information | Response | |
|---|---|---|
| Frequency | % | |
| Sent | 500 | 100 |
| Accepted | 116 | 23.2 |
| Respondents who did not answer | 78 | 15.6 |
| Incomplete answer | 6 | 0.01 |
| Questionnaire Used | 300 | 60 |
Influence between variables
| Variable | Path Coefficient | CR | Probability | Information |
|---|---|---|---|---|
| Direct influence | - | - | - | - |
| Z←X1 | 0.476 | 6,562 | *** | Significant |
| Z←X2 | 0.524 | 6,606 | *** | Significant |
| Y←X1 | 0.433 | 5,962 | *** | Significant |
| Y←X2 | 0.226 | 2,891 | 0.004 | Significant |
| Y←Z | 0.397 | 4,997 | *** | Significant |
| Indirect influence | - | - | - | - |
| Y←Z←X1 | 0.189 | *** | *** | Significant |
| Y←Z←X2 | 0.208 | *** | *** | Significant |
Validity and Reliability Test Results
| Variable | Indicator | Loading | P | Information | Construct Reliability |
|---|---|---|---|---|---|
| Business actor competency (X1) | X1.1 | 0.886 | 0.000 | Valid | 0.871 |
| X1.2 | 0.933 | 0.000 | Valid | ||
| X1.3 | 0.778 | 0.000 | Valid | ||
| Access to capital (X2) | X2.1 | 0.881 | 0.000 | Valid | 0.888 |
| X2.2 | 0.886 | 0.000 | Valid | ||
| X2.3 | 0.653 | 0.000 | Valid | ||
| Marketing strategy creativity (Z) | Z.1 | 0.611 | 0.000 | Valid | 0.811 |
| Z.2 | 0.803 | 0.000 | Valid | ||
| Z.3 | 0.696 | 0.000 | Valid | ||
| Z.4 | 0.822 | 0.000 | Valid | ||
| MSME performance (Y) | Y.1 | 0.825 | 0.000 | Valid | 0.807 |
| Y.2 | 0.690 | 0.000 | Valid | ||
| Y.3 | 0.873 | 0.000 | Valid |
Descriptive Statistics Results
| Variable | N | Min | Max | Mean | Std. Dev |
|---|---|---|---|---|---|
| Business actor competency (X1) | 300 | 9 | 15 | 13.29 | 1.39 |
| Access to capital (X2) | 300 | 9 | 15 | 13.26 | 1.41 |
| Marketing strategy creativity (Z) | 300 | 12 | 20 | 17.98 | 1.82 |
| MSME performance (Y) | 300 | 9 | 15 | 12.87 | 1.46 |
Respondent Characteristics
| Category | Mark | Percentage (%) |
|---|---|---|
| Age | 21-30 years | 48.6 |
| 31-40 years | 29.3 | |
| 41-50 years | 22.1 | |
| Gender | Male | 58.6 |
| Female | 11.4 | |
| Last education | Elementary school | 11.3 |
| Junior high school | 19.1 | |
| Senior high school | 40.3 | |
| Bachelor | 29.3 | |
| Total | 100% | |