Abstract
This study employs fuzzy-set qualitative comparative analysis based on configuration theory as a theoretical underpinning to examine how different combinations of market, entrepreneurial, learning, technology orientations, innovation capability, and environmental dynamism contribute to agribusiness firms’ performance in Ethiopia. The research study involved cross-sectional survey data from 288 top managers representing agribusiness in Ethiopia. The result revealed that seven configurations that combine strategic orientations, innovation capability, and environmental dynamism are causal conditions determining performance, including five configurations specific to firms operating in dynamic environments. This study provides a key theoretical and empirical insight into strategic management literature by investigating a holistic perspective of the complex interplay between strategic orientation dimensions, innovation capability, and environmental dynamism by analyzing their collective influence on agribusiness performance.