Innovative Marketing Strategies for Enhancing Competency and Access to Capital In SME’s
Authors
Department of Management Faculty of Economics and Business, University of Muhammadiyah Jember, Jember, INDONESIA
achmad.hasan@unmuhjember.ac.id
Department of Management Faculty of Economics and Business, University of Muhammadiyah Jember, Jember, INDONESIA
gunawanwibowo@unmuhjember.ac.id
Department of Management Faculty of Economics and Business, University of Muhammadiyah Jember, Jember, INDONESIA
Department of Management Faculty of Economics and Business, University of Muhammadiyah Jember, Jember, INDONESIA
riyantosetiawan@unmuhjember.ac.id
Department of Management Faculty of Economics and Business, University of Muhammadiyah Jember, Jember, INDONESIA
Language: English
Page range: 173 - 186
Published on: Dec 31, 2025
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
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© 2025 Budi SANTOSO, Achmad Hasan HAFIDZI, Yohanes Gunawan WIBOWO, Ahmad IZZUDDIN, Riyanto Setiawan SUHARSONO, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.