Abstract
This paper aims to assess the phenomenon of disinformation and misinformation within the agri-food sector, recognizing the growing concern articulated by global authorities. The significant proliferation of disinformation and misinformation underscores the need to scrutinize various sectors susceptible to its influence, with the agri-food sector identified as particularly vulnerable. Consequently, this paper explores instances of disinformation and misinformation within this field, highlighting its potential influence, prospective impacts, and risks to both the economy and inhabitants. Employing a deductive approach, the author introduces the concept of disinformation, discusses global risks, examines the vulnerability of recipients to (dis/mis)information, and provides specific examples of disinformation and misinformation within the agri-food sector along with its inherent consequences.