Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries
Authors
Árpád Ferenc Papp-Váry
Budapest Metropolitan University, Faculty of Business, Communication and Tourism - Department of Tourism and Marketing
Language: English
Page range: 7 - 26
Submitted on: Oct 1, 2018
Accepted on: Nov 1, 2018
Published on: Mar 12, 2019
Published by: John Paul II University of Applied Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2019 Árpád Ferenc Papp-Váry, published by John Paul II University of Applied Sciences
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.