Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries

Papp-Váry, Árpád Ferenc

Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries

Economic and Regional Studies / Studia Ekonomiczne i Regionalne

Volume 11 (2018): Issue 4 (December 2018)

By:

Árpád Ferenc Papp-Váry

Open Access

|Mar 2019

References

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DOI: https://doi.org/10.2478/ers-2018-0032 | Journal eISSN: 2451-182X | Journal ISSN: 2083-3725

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Language: English

Page range: 7 - 26

Submitted on: Oct 1, 2018

Accepted on: Nov 1, 2018

Published on: Mar 12, 2019

Published by: John Paul II University of Applied Sciences

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

country branding,

nation branding,

country image,

competitive identity,

public diplomacy

Related subjects:

Business and economics,

Political economics,

Political economics, other,

Business management,

Business management, other,

Local government and administration

© 2019 Árpád Ferenc Papp-Váry, published by John Paul II University of Applied Sciences
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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