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Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries Cover

Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries

Economic and Regional Studies / Studia Ekonomiczne i Regionalne
Volume 11 (2018): Issue 4 (December 2018)
By:   
Open Access
|Mar 2019
Articles in this issue
DOI: https://doi.org/10.2478/ers-2018-0032 | Journal eISSN: 2451-182X | Journal ISSN: 2083-3725
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Language: English
Page range: 7 - 26
Submitted on: Oct 1, 2018
Accepted on: Nov 1, 2018
Published on: Mar 12, 2019
Published by: John Paul II University in Biała Podlaska
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
country branding,
nation branding,
country image,
competitive identity,
public diplomacy
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Geosciences,
Geography,
Social sciences,
Political science,
Local government and administration

© 2019 Árpád Ferenc Papp-Váry, published by John Paul II University in Biała Podlaska
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 11 (2018): Issue 4 (December 2018)
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