References
- Abdul Kadir, H., Rahmani, N., & Masinae, R. (2011). Impacts of Service Quality on Customer Satisfaction: Study of Online Banking and ATM Services in Malaysia. International Journal of Trade, Economics and Finance, 2(1).
https://doi.org/10.7763/IJTEF.2011.V2.71 , 1–9. - Alghizzawi, M. (2019). The Role of Digital Marketing in Consumer Behavior: A Survey. International Journal of Information Technology and Language Studies (IJITLS), 3(1),
https://journals.sfu.ca/ijitls/index.php/ijitls/article/view/67 , pp. 24–31. - Alizadeh, H., & Filshour, M. J. (2023). Proposing a Mixed Model of Digital Marketing in the Financial Services Sector with an Emphasis on Artificial Intelligence Tools. The evoluation of insurance industry ecosystem,
https://civilica.com/doc/2115317/ (pp. 1–20). Teheran: 30th National and 11th International Conference on Insurance and Development. - Goel, R., et al. (2017). An Empirical Study to Enquire the Effectiveness of Digital Marketing in the Challenging Age with Reference to Indian Economy. Pertanika Journal of Social Sciences & Humanities, 25 (4),
http://www.pertanika.upm.edu.my/pjssh/browse/regular-issue?article=JSSH-S0504-2017 , 1569 – 1584. - Hadiyati, E. (2023). Effects of Digital Marketing and Service Quality Towards Business Performance That Is Mediated by Competitiveness. British Journal of Marketing Studies, 11(2).
https://doi.org/10.37745/bjms.2013/vol11n2114 , 1–14. - Junaidi J., et al. (2020). Impact of Digital Marketing on the Growth of E-Service Sales. International Journal of Psychosocial Rehabilitation, 24(1), 1–11.
- Kushwaha, B. P. (2020). Personalised Digital Marketing Perspectives and Practices in Tourism Industry. PalArch's Journal of Archaeology of Egypt Egyptology (PJAEE), 17(6), pp: 1–14.
- Limna, P., et al. (2022). A Review of Digital Marketing and Service Marketing during the COVID-19 and the Digital Economy. Advance knowledge for Executive, 1(5).
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4177509 , 1–10. - Litovtseva, V., et al. (2022). Marketing Research in the Context of Trust in the Public Sector: A Case of the Digital Environment. Innovative Marketing, 18(4).
http://dx.doi.org/10.21511/im.18(4).2022.12 . - Mahalaxmi, K. R., & Ranjith, P. (2016). A Study on Impact of Digital Marketing in Customer Purchase Decision in Trichy. IJIRST –International Journal for Innovative Research in Science & Technology, 2(10).
https://www.ijirst.org/articles/IJIRSTV2I10099.pdf , 332–339. - Mariyappan, N., & Sangeetha, G. (2022). Usage of Digital Marketing and Medical Mobile Application in Online Medical Consulting Services During Pandemic With Reference to Consumers in Chennai City. International Journal of Health Sciences, 6(S3).
https://doi.org/10.53730/ijhs.v6nS3.7740 , 7254–7262. - Mathur, D., et al. (2019). Efficiency of Digital Marketing & Medical Health Care Tourism: Double Ended Swords: Original Research. Saudi Journal of Medical and Pharmaceutical Sciences, 5(6), 552–557.
- Murti, A. K., et al. (2023). Digital Marketing Strategy for Business Services: A Case Study of a Financial Services Company. International Journal of Business, Economics & Management, 6(3).
https://doi.org/10.21744/ijbem.v6n3.2188 , 255–262. - Rahardja, U., & Aini, Q. (2025). Evaluating the Effectiveness of Digital Marketing Campaigns through Conversion Rates and Engagement Levels Using ANOVA and Chi-Square Tests. Journal of Digital Market and Digital Currency, 2(1).
https://doi.org/10.47738/jdmdc.v2i1.27 , 26–45. - Rathore, B. (2021). Fashion Transformation 4.0: Beyond Digitalization & Marketing in Fashion Industry. International Peer Reviewed/Refereed Multidisciplinary Journal (EIPRMJ),10(2), DOI:
https://doi.org/10.56614/eiprmj.v10i2.234 , 1–6. - Saura, J. R., Palos-Sánchez, P. R., & Herráez, B. R. (2020). Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies. Sustainability, 12(3).
https://doi.org/10.3390/su12031003 , 1–5. - Shi Tao, Z., et al. (2023). The Relationship Between Digital Marketing Strategies and Firm Performance In Selected Hospitals In Beijing, China. International Journal of Academic Research in Business and Social Sciences, 13(11).
http://dx.doi.org/10.6007/IJARBSS/v13-i11/19741 , 2632–2645. - Sridevi K. B. et al. (2021). Study on Customer's Perception towards a Digital Marketing Company. Turkish Journal of Computer and Mathematics Education, 12(11).
- Sugiharto, B. H. (2024). The Role of E-commerce for MSMEs as a Digital Marketing Strategy in Facing Industrial Revolution 4.0. Management Studies and Business Journal (PRODUCTIVITY), 1(1).
https://doi.org/10.62207/80ndq458 , 99–107. - Wisetsri, W., et al. (2021). The Healthcare Sector: A Development of Digital Marketing Method. Linguistica Antverpiensia, 3.
https://bbdu.ac.in/the-healthcare-sector-a-development-of-digital-marketing-methods/ , 2602–2622.
