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Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans Cover

Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans

Central European Economic Journal
Volume 13 (2026): Issue 60 (January 2026)
By: Edisona Kurhasku-Hoti,  Visar Rrustemi,  Vladimir Zhechev and  Arber Hoti  
Open Access
|Feb 2026

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DOI: https://doi.org/10.2478/ceej-2026-0002 | Journal eISSN: 2543-6821 | Journal ISSN: 2544-9001
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Language: English
Page range: 24 - 36
Submitted on: Sep 20, 2025
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Accepted on: Nov 21, 2025
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Published on: Feb 16, 2026
Published by: Faculty of Economic Sciences, University of Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
digital marketing effectiveness,
social media use,
customer growth,
service sector,
Kosovo
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Microeconomics,
Macroeconomics,
Economic policy

© 2026 Edisona Kurhasku-Hoti, Visar Rrustemi, Vladimir Zhechev, Arber Hoti, published by Faculty of Economic Sciences, University of Warsaw
This work is licensed under the Creative Commons Attribution 4.0 License.

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