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An Extended RFM Model for Customer Behaviour and Demographic Analysis in Retail Industry Cover

An Extended RFM Model for Customer Behaviour and Demographic Analysis in Retail Industry

Business Systems Research Journal
Volume 14 (2023): Issue 1 (September 2023)
By: Thanh Ho,  Suong Nguyen,  Huong Nguyen,  Ngoc Nguyen,  Dac-Sang Man and  Thao-Giang Le  
Open Access
|Sep 2023

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DOI: https://doi.org/10.2478/bsrj-2023-0002 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344
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Language: English
Page range: 26 - 53
Submitted on: Dec 25, 2022
Accepted on: Jul 23, 2023
Published on: Sep 21, 2023
Published by: IRENET - Society for Advancing Innovation and Research in Economy
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Customer segmentation,
RFMD model,
K-Means,
One hot encoding,
K-Prototypes,
Cohort analysis,
machine learning
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Mathematics and statistics for economists,
Mathematics

© 2023 Thanh Ho, Suong Nguyen, Huong Nguyen, Ngoc Nguyen, Dac-Sang Man, Thao-Giang Le, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.

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