An Extended RFM Model for Customer Behaviour and Demographic Analysis in Retail Industry
By: Thanh Ho, Suong Nguyen, Huong Nguyen, Ngoc Nguyen, Dac-Sang Man and Thao-Giang Le
Authors
Thanh Ho
University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University, Ho Chi Minh City, Vietnam
Suong Nguyen
University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University, Ho Chi Minh City, Vietnam
Huong Nguyen
University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University, Ho Chi Minh City, Vietnam
Ngoc Nguyen
University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University, Ho Chi Minh City, Vietnam
Dac-Sang Man
University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University, Ho Chi Minh City, Vietnam
Thao-Giang Le
University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University, Ho Chi Minh City, Vietnam
Language: English
Page range: 26 - 53
Submitted on: Dec 25, 2022
Accepted on: Jul 23, 2023
Published on: Sep 21, 2023
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2023 Thanh Ho, Suong Nguyen, Huong Nguyen, Ngoc Nguyen, Dac-Sang Man, Thao-Giang Le, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.