An Extended RFM Model for Customer Behaviour and Demographic Analysis in Retail Industry

Ho, Thanh; Nguyen, Suong; Nguyen, Huong; Nguyen, Ngoc; Man, Dac-Sang; Le, Thao-Giang

doi:10.2478/bsrj-2023-0002

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An Extended RFM Model for Customer Behaviour and Demographic Analysis in Retail Industry

Business Systems Research Journal

Volume 14 (2023): Issue 1 (September 2023)

By: Thanh Ho, Suong Nguyen, Huong Nguyen, Ngoc Nguyen, Dac-Sang Man and Thao-Giang Le

Open Access

|Sep 2023

Authors

Thanh Ho

thanhht@uel.edu.vn

University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University, Ho Chi Minh City, Vietnam

Suong Nguyen

suongntn20406@st.uel.edu.vn

University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University, Ho Chi Minh City, Vietnam

Huong Nguyen

huongnv20406c@st.uel.edu.vn

University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University, Ho Chi Minh City, Vietnam

Ngoc Nguyen

ngocntb20406c@st.uel.edu.vn

University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University, Ho Chi Minh City, Vietnam

Dac-Sang Man

sangmd20406c@st.uel.edu.vn

University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University, Ho Chi Minh City, Vietnam

Thao-Giang Le

gianglt20411@st.uel.edu.vn

University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University, Ho Chi Minh City, Vietnam

DOI: https://doi.org/10.2478/bsrj-2023-0002 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344

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Language: English

Page range: 26 - 53

Submitted on: Dec 25, 2022

Accepted on: Jul 23, 2023

Published on: Sep 21, 2023

Published by: IRENET - Society for Advancing Innovation and Research in Economy

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Customer segmentation,

K-Means,

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Business management, other,

Mathematics and statistics for economists,

Mathematics

© 2023 Thanh Ho, Suong Nguyen, Huong Nguyen, Ngoc Nguyen, Dac-Sang Man, Thao-Giang Le, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.

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