Die Rolle kultureller Präferenzen bei Einstellung und Kaufverhalten von Jugendlichen bei Bioprodukten: Eine Befragung von Schülerinnen und Schülern im niederösterreichischen Weinviertel

In 2018, a survey (n = 565) was conducted at vocational high schools in rural Lower Austria to contribute to research into young people’s attitudes towards organic products and their shopping behaviour. High school students were asked to rank items that are important in their lives. These were bundled into cultural preferences. The analysis of the correlation between cultural preferences, attitudes and shopping behaviour revealed that the cultural preferences „health and environment” with the items “health”, “nutrition”, “nature and environmental protection” and „classical” with the items “theatre” and “classical music” are particularly associated with a positive attitude towards and a more frequent purchase of organic products. Generally, there is a high level of approval of organic products among young people. Nevertheless, female high school students hold a significantly higher attitude towards organic products and buy them more frequently than their male colleagues.