What would potential future opinion leaders like to know? An explorative study on the perceptions of four wood-based innovations Cover

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What would potential future opinion leaders like to know? An explorative study on the perceptions of four wood-based innovations

Die Bodenkultur: Journal of Land Management, Food and Environment

Volume 69 (2018): Issue 1 (March 2018)

By: Lea Ranacher, Kathrin Höfferer, Miriam Lettner, Franziska Hesser, Tobias Stern, Romana Rauter and Peter Schwarzbauer

Open Access

|Aug 2018

Authors

Lea Ranacher

l.ranacher@kplus-wood.at

Wood K plus, Market Analysis and Innovation Research Team, Wien, Austria

Kathrin Höfferer

Wood K plus, Market Analysis and Innovation Research Team, Wien, Austria

Miriam Lettner

Wood K plus, Market Analysis and Innovation Research Team, Wien, Austria

Franziska Hesser

Wood K plus, Market Analysis and Innovation Research Team, Wien, Austria

Tobias Stern

University of Graz, Institute of Systems Sciences, Innovation and Sustainability Research, Graz, Austria

Romana Rauter

University of Graz, Institute of Systems Sciences, Innovation and Sustainability Research, Graz, Austria

Peter Schwarzbauer

University of Natural Resources and Life Sciences Vienna (BOKU), Institute of Marketing and Innovation, Wien, Austria

DOI: https://doi.org/10.2478/boku-2018-0005 | Journal eISSN: 2719-5430 | Journal ISSN: 0006-5471

Journal RSS Feed

Language: English

Page range: 47 - 59

Submitted on: Feb 6, 2018

Accepted on: Apr 27, 2018

Published on: Aug 24, 2018

Published by: Universität für Bodenkultur Wien

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

market diffusion,

content analysis,

future-oriented individuals,

forest-based sector

Related subjects:

Life sciences, other

© 2018 Lea Ranacher, Kathrin Höfferer, Miriam Lettner, Franziska Hesser, Tobias Stern, Romana Rauter, Peter Schwarzbauer, published by Universität für Bodenkultur Wien
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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