What would potential future opinion leaders like to know? An explorative study on the perceptions of four wood-based innovations
Authors
Lea Ranacher
Wood K plus, Market Analysis and Innovation Research Team, Wien, Austria
Kathrin Höfferer
Wood K plus, Market Analysis and Innovation Research Team, Wien, Austria
Miriam Lettner
Wood K plus, Market Analysis and Innovation Research Team, Wien, Austria
Franziska Hesser
Wood K plus, Market Analysis and Innovation Research Team, Wien, Austria
Tobias Stern
University of Graz, Institute of Systems Sciences, Innovation and Sustainability Research, Graz, Austria
Romana Rauter
University of Graz, Institute of Systems Sciences, Innovation and Sustainability Research, Graz, Austria
Peter Schwarzbauer
University of Natural Resources and Life Sciences Vienna (BOKU), Institute of Marketing and Innovation, Wien, Austria
Language: English, German
Page range: 47 - 59
Submitted on: Feb 6, 2018
Accepted on: Apr 27, 2018
Published on: Aug 24, 2018
Published by: Universität für Bodenkultur Wien
In partnership with: Paradigm Publishing Services
Publication frequency: Volume open
Keywords:
Related subjects:
© 2018 Lea Ranacher, Kathrin Höfferer, Miriam Lettner, Franziska Hesser, Tobias Stern, Romana Rauter, Peter Schwarzbauer, published by Universität für Bodenkultur Wien
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.