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Sustainable Oil and Profitable Wind: The communication of corporate responsibilities as inverted positioning Cover

Sustainable Oil and Profitable Wind: The communication of corporate responsibilities as inverted positioning

Open Access
|Dec 2017

Authors

Jochen Hoffmann

hoffmann@cgs.aau.dk

Department of Culture and Global Studies, Aalborg University

Maria E. Kristensen

maria@ikud.dk

International Business Communication, Aalborg University
DOI: https://doi.org/10.1515/nor-2017-0404 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
Language: English
Page range: 79 - 96
Published on: Dec 8, 2017
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2017 Jochen Hoffmann, Maria E. Kristensen, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.