Sustainable Oil and Profitable Wind: The communication of corporate responsibilities as inverted positioning Cover

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Sustainable Oil and Profitable Wind: The communication of corporate responsibilities as inverted positioning

Nordicom Review

Volume 38 (2017): Issue 2 (November 2017)

By: Jochen Hoffmann and Maria E. Kristensen

Open Access

|Dec 2017

Authors

Jochen Hoffmann

hoffmann@cgs.aau.dk

Department of Culture and Global Studies, Aalborg University

Maria E. Kristensen

International Business Communication, Aalborg University

DOI: https://doi.org/10.1515/nor-2017-0404 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108

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Language: English

Page range: 79 - 96

Published on: Dec 8, 2017

Published by: University of Gothenburg Nordicom

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

aspirational talk,

CCO – Communication Constitutes Organisations,

controversial industries,

corporate social responsibility,

environmental communication

Related subjects:

Social sciences,

Communication science,

Public and political communication,

Mass communication

© 2017 Jochen Hoffmann, Maria E. Kristensen, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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