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The Model of Emotional Appeals Application for the Advertising of Personal Goods
By: Kristina Zikienė and Aistė Kazarjan
Language: English
Page range: 105 - 123
Submitted on: Sep 30, 2021
Accepted on: Dec 10, 2021
Published on: Mar 17, 2022
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2022 Kristina Zikienė, Aistė Kazarjan, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.