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The Model of Emotional Appeals Application for the Advertising of Personal Goods Cover

The Model of Emotional Appeals Application for the Advertising of Personal Goods

Management of Organizations: Systematic Research
Volume 86 (2021): Issue 1 (December 2021)
By: Kristina Zikienė and  Aistė Kazarjan  
Open Access
|Mar 2022
Authors

Authors

Kristina Zikienė

kristina.zikiene@vdu.lt

PhD, associate professor at the Department of Marketing, Faculty of Economics and Management, Vytautas Magnus University, Kaunas

Aistė Kazarjan

aiste.kazarjan@gmail.com

Master of Advertising Management, Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania
DOI: https://doi.org/10.1515/mosr-2021-0016 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 105 - 123
Submitted on: Sep 30, 2021
Accepted on: Dec 10, 2021
Published on: Mar 17, 2022
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
advertising appeal,
emotional advertising appeal,
personal goods
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2022 Kristina Zikienė, Aistė Kazarjan, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 86 (2021): Issue 1 (December 2021)
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