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Application of Big Data Analytics in Customization of E-mass Service: Main Possibilities and Obstacles Cover

Application of Big Data Analytics in Customization of E-mass Service: Main Possibilities and Obstacles

Management of Organizations: Systematic Research
Volume 82 (2019): Issue 1 (December 2019)
By: Gedas Baranauskas  
Open Access
|Mar 2020
Authors

Authors

Gedas Baranauskas

gedas.baranauskas@yahoo.com

Institute of Leadership and Strategic Management, Faculty of Public Governance, Mykolas Romeris University, Vilnius, Lithuania
DOI: https://doi.org/10.1515/mosr-2019-0009 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 1 - 11
Submitted on: May 25, 2019
Accepted on: Dec 10, 2019
Published on: Mar 31, 2020
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
e-mass customization,
Big Data,
Big Data Analytics (BDA),
service management
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2020 Gedas Baranauskas, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 82 (2019): Issue 1 (December 2019)
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