Have a personal or library account? Click to login
Principle Differences between B2B and B2C Marketing Communication Processes Cover

Principle Differences between B2B and B2C Marketing Communication Processes

Management of Organizations: Systematic Research
Volume 81 (2019): Issue 1 (June 2019)
By: Kęstutis Rėklaitis and  Lina Pilelienė  
Open Access
|Oct 2019

Authors

Kęstutis Rėklaitis

kestutis.reklaitis@axis.lt

Axis Industries, Kaunas, Lithuania

Lina Pilelienė

lina.pileliene@vdu.lt

Vytautas Magnus University, Faculty of Economics and Management, Kaunas, Lithuania
DOI: https://doi.org/10.1515/mosr-2019-0005 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
Journal RSS Feed
Language: English
Page range: 73 - 86
Submitted on: May 30, 2019
|
Accepted on: Jul 31, 2019
|
Published on: Oct 30, 2019
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
business-to-business,
business-to-consumer,
communication process,
marketing communication
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2019 Kęstutis Rėklaitis, Lina Pilelienė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 81 (2019): Issue 1 (June 2019)Next article