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Principle Differences between B2B and B2C Marketing Communication Processes Cover

Principle Differences between B2B and B2C Marketing Communication Processes

Open Access
|Oct 2019

References

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DOI: https://doi.org/10.1515/mosr-2019-0005 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
Language: English
Page range: 73 - 86
Submitted on: May 30, 2019
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Accepted on: Jul 31, 2019
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Published on: Oct 30, 2019
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2019 Kęstutis Rėklaitis, Lina Pilelienė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.