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Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania Cover

Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Management of Organizations: Systematic Research
Volume 80 (2018): Issue 1 (December 2018)
By: Lina Pilelienė and  Viktorija Grigaliūnaitė  
Open Access
|Mar 2019

Authors

Lina Pilelienė

lina.pileliene@vdu.lt

Vytautas Magnus University, Faculty of Economics and Management, Kaunas

Viktorija Grigaliūnaitė

viktorija.grigaliunaite@vdu.lt

Vytautas Magnus University, Faculty of Economics and Management, Kaunas
DOI: https://doi.org/10.1515/mosr-2018-0016 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 101 - 114
Submitted on: Oct 30, 2018
Accepted on: Dec 20, 2018
Published on: Mar 16, 2019
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
choice behaviour,
cosmetics,
gender differences,
market segmentation
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2019 Lina Pilelienė, Viktorija Grigaliūnaitė, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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